Jean-Pierre's email address and phone number have been validated.
Jean-Pierre
- Rate N$408
- Response 1h
-
Students1
Number of students Jean-Pierre has accompanied since arriving at Superprof
Number of students Jean-Pierre has accompanied since arriving at Superprof
N$408/hr
See French tutors
Unfortunately, this tutor is unavailable
- French
Former marketing agency executive for 30 years who can teach French language and communication skills, applied graphic design and theory, and brand communications and marketing strategy.
- French
Lesson location
About Jean-Pierre
I am a fully bilingual Brand Communication Marketing Strategist and Creative Design Producer.
For thirty I have helped companies connect the dots between their audience, their brand, and their purpose. I provide expert strategic communications and creative services structured around organizational and business priorities, to deliver a singular outcome: an engaging and relevant brand that sets organizations on the path to leadership.
• I lead the planning, strategy, design and implementation of brand and marketing communications programs.
• Alternatively strategist, marketer, designer and blogger, I recognize that no two organizations have the exact same marketing needs.
• I create tailored strategies, processes and cost-effective tools to help clients achieve their unique brand positioning, differentiation and awareness.
• I have acquired highly valuable experience while employed in various senior positions – in both strategic and creative roles – with leading brand consultancies, and as a creative agency owner and entrepreneur.
• I have worked with a diversity of organizations in the private sector, as well as in the not-for-profit services and public institutional sectors.
See more
About the lesson
- Primary Education
- Junior Secondary Education
- Senior Secondary
- +10
levels :
Primary Education
Junior Secondary Education
Senior Secondary
Higher education
Adult Education
Master
MBA post graduate
Pre-primary education
Beginner
Intermediate
Advance
Professional
Child
- French
- English
All languages in which the lesson is available :
French
English
Tutoring Plan for Brand Communication and Design (For Novices) – Bilingual or Uiilingual French or English Format
One must first have a clear objective for this plan. That objective must be tied to the learning objectives of the tutored and to their level of familiarity with the subject matter.
As an important consideration, the plan can be adjusted to the tutored intent to either become a brand marketing and communications creative practitioner/producer, or a brand and marketing communication manager.
As a general objective, the tutoring plan would entail equipping the student with foundational knowledge and practical skills in brand communication and design to create cohesive and effective branding approaches.
Duration:
It could be structured as ten 2-hour sessions over 5 to 10 weeks, depending on the needs and availability of the student.
Session 1: Introduction to Brand and Communication
a) Understanding what a brand is
b) The importance of brand communication and design
c) Case studies of successful brands
Session 2: Brand Identity Basics
a) Components of brand identity: logo, typography, colour scheme, imagery
b) Introduction to design principles: balance, contrast, alignment, repetition, and proximity
Session 3: Research and Audience Analysis
a) Identifying target audiences
b) Creating audience personas
c) Understanding audience needs and preferences
Session 4: Brand Storytelling and Positioning
a) Understanding the role of storytelling in brand communication
b) How to craft a compelling brand story
c) Understanding and applying consistency in messaging
Session 5: Effective Logo Design Principles and/or Creation
a) Characteristics of effective logos
b) Hands-on logo design practice or critical review
Session 6: Typography and Color Theory
a) Principles in selecting fonts and colours
b) Psychological impact of fonts and colours on consumer decisions
c) Practical exercises in selecting and applying typography and colours
Session 7: Visual Communication
a) Importance of visuals in brand communication
b) Components of a visual style guide
c) Utilizing imagery and graphics effectively
Session 8: Digital Branding
a) Brand communication across digital platforms
b) Basics of web design and social media branding
c) Maintaining brand consistency online
Session 9: Brand Communication Strategy
a) Components of a brand communication plan
b) Channels and methods of communication
c) Building a Brand messaging Framework
Session 10: Final Project and Review
Option 1) a) Creating a complete brand identity package
b) Presentation and critique session
Option 2) a) Creating a Go-to-Market Brand Strategy
b) Presentation and critique session
Materials Needed:
a) Laptop with design software (Adobe Creative Suite or alternatives).
b) Access to online resources and tutorials.
This structured yet flexible plan ensures the student gains a solid understanding of both theoretical concepts and practical applications in brand communication and design. The program can be taught in a bilingual setting or entirely in French or in English.
See more
Rates
Rate
- N$408
Pack prices
- 5h: N$2040
- 10h: N$4080
online
- N$408/h
Similar French teachers in Toronto
Bernard-Alexandre
Québec, Canada & Online
- N$640/hr
- 1st lesson free
Robbert
London, United Kingdom & Online
- N$1,306/hr
- 1st lesson free
Audrey
Paris 19e, France & Online
- N$1,496/hr
Émilie
Montreal, Canada & Online
- N$792/hr
- 1st lesson free
Gwenola
Paris 18e, France & Online
- N$1,590/hr
- 1st lesson free
Aurélia
Lyon 7e, France & Online
- N$935/hr
- 1st lesson free
Jules
Paris 20e, France & Online
- N$1,870/hr
- 1st lesson free
Julien
Neuilly-sur-Seine, France & Online
- N$1,122/hr
- 1st lesson free
Michael
London, United Kingdom & Online
- N$762/hr
- 1st lesson free
Mathilde
London, United Kingdom & Online
- N$979/hr
- 1st lesson free
Cécile
London, United Kingdom & Online
- N$871/hr
- 1st lesson free
Thibault
Paris 4e, France & Online
- N$748/hr
- 1st lesson free
Kata
Budapest, Hungary & Online
- N$409/hr
- 1st lesson free
Max
New York, United States & Online
- N$1,450/hr
- 1st lesson free
Claudia
Hickory, United States & Online
- N$1,047/hr
- 1st lesson free
Anna
Sydney, Australia & Online
- N$1,003/hr
- 1st lesson free
Pablo
London, United Kingdom & Online
- N$871/hr
- 1st lesson free
Domy
Montréal, Canada & Online
- N$582/hr
- 1st lesson free
Florian
Mâcon, France & Online
- N$468/hr
- 1st lesson free
Jose
Montreal, Canada & Online
- N$582/hr
- 1st lesson free
-
See French tutors
